Showing posts with label Customer Relationship Management. Show all posts

case study: Virtual Works and PG Glass

case study: Virtual Works and PG Glass case study: Virtual Works and PG Glass Like many service industries, the glass replacement indust...

VRM – a new way of looking at relationships VRM – a new way of looking at relationships Vendor Relationship Management (VRM) is the re...

analysing data analysing data One of the most powerful features of interactions and transactions over the Internet is that everything is...

managing interaction data managing interaction data CRM software can be used to automate lead and sales processes, and to collect custom...

Technology and CRM Technology, and especially the technology enabled by the Internet, has had enormous repercussions for CRM. In many case...

using CRM to inform your eMarketing tactics using CRM to inform your eMarketing tactics The chapters in this book have focused on the tac...

mini case study: customer service as PR mini case study: customer service as PR Zappos (www.zappos.com), a US online shoe retailer, base...

mini case study: defining loyalty and customer value mini case study: defining loyalty and customer value While most companies define cu...

putting a value on CRM putting a value on CRM Broadly, CRM can be looked at from: a marketing perspective (increasing the number of peop...

Types of CRM in organisations Types of CRM in organisations : CRM should infuse every aspect of a business (in the same way that marketin...

customer-centric and customer-driven It is one thing placing the customer at the centre of an organisation’s planning and execution of busi...

key terms and concepts Analytical CRM Software that assists a business in building customer relationships and analyses ways to improve the...

Customers can be seen as the most important stakeholder in a business’s success. Without customers purchasing goods or services, most busin...

Customer Relationship Management (CRM) : What’s inside: An introduction to CRM, the difference between customercentric and customer-driven...

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