What Is Your SEO Plan
The first step that advertisers and marketing professionals need to take to apply optimization techniques to a website is to articulate the objective and characterize the visitor, the desired visitor experience and outcome. The optimization plan should evolve out of this.
The word optimization by itself suggests that the plan should balance the initiative and the budget so as to get cost effective results. If the stakes are high, it may sustain higher advertisement and paid listing options. How much would you like to spend on this exercise? If the budget is limited, the expensive options of several advertisements, linking programs, directory listings will have to be forsaken and attention given to getting the best results from limited but focused efforts. The key metrics to this program is to assess the ROI it delivers: marketing dollars vis-à-vis measurable benefits to the organization.
The first step that advertisers and marketing professionals need to take to apply optimization techniques to a website is to articulate the objective and characterize the visitor, the desired visitor experience and outcome. The optimization plan should evolve out of this.
The word optimization by itself suggests that the plan should balance the initiative and the budget so as to get cost effective results. If the stakes are high, it may sustain higher advertisement and paid listing options. How much would you like to spend on this exercise? If the budget is limited, the expensive options of several advertisements, linking programs, directory listings will have to be forsaken and attention given to getting the best results from limited but focused efforts. The key metrics to this program is to assess the ROI it delivers: marketing dollars vis-à-vis measurable benefits to the organization.
