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| List Of Free Tools |
Here is a large list of research tools for Search Engine Positioning Research:
http://www.webuildpages.com/tools/?gclid=CKGqtYnZ540CFQ6uYAodnimlCg
Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam.
Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include:
• Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
• Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
• Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
• More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.
Guidebeam http://www.guidebeam.com/ is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is.
These software products are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.
This is an important step in the SEO exercise. What keywords do you need to emphasize and include? How do you choose the most relevant keywords that will be used by your target audience? Pose yourself the question: What would my target visitor be looking for and for which queries I would like to lure him/her to my site? Imagine those queries, as many of them as you can think. Apply this to all categories of visitors that you are targeting. Then list those queries and formulate your keywords from those.
Let your creativity develop grammar and synonym variants of these keywords. The same would apply to descriptions; however while keywords have to match closely with search strings, descriptions should be drafted to allure the visitor after he has seen your listing. It should tell the visitor that your site is indeed offering him best information or outcome for what he is looking.
Select phrases (at least two words), rather than single words, as there would be too many contenders for single word searches. You are much better off focusing on specific search keywords and using longer phrases.
