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| Stemming |
Stemming
Among other strategies, “stemming” is another important technique for placing keywords. This is discussed in detail later in this chapter.
Positioning Meta tags and keywords into web pages for better ranking should not be confused with spamming. Whatever you do, avoid spamming and keyword stuffing. Search Engines have mechanisms that can spot spamming and as a result ignore such web pages. The key is to insert just “enough” keywords into the web page so as to make the content relevant. Keywords have to be consistent with the entire content of the web page. In other words, do not insert non – relevant keywords just for the sake of improving page rankings.
Many webmasters believe that adding more graphics to a web page would make it more attractive. This is a misconception. A web page should be rich with HTML text rather than graphics. This makes the site more relevant as Search Engines can easily scan text.
Search engines often look for variants of words from a stem and this is referred to as stemming. Thus ‘play’ can also lead to a search for ‘plays’ or ‘playing’ or ‘players’. Similarly singular and plural forms of words and case can lead to different results for some search engines. Some advisers suggest that Capitalization is a better bet in choosing keywords. However, the wiser counsel is that these variants do not make that great a difference and one should prefer lowercase. Most searches are made in lowercase. Moreover, many search engines are not case-sensitive.
Among other strategies, “stemming” is another important technique for placing keywords. This is discussed in detail later in this chapter.
Positioning Meta tags and keywords into web pages for better ranking should not be confused with spamming. Whatever you do, avoid spamming and keyword stuffing. Search Engines have mechanisms that can spot spamming and as a result ignore such web pages. The key is to insert just “enough” keywords into the web page so as to make the content relevant. Keywords have to be consistent with the entire content of the web page. In other words, do not insert non – relevant keywords just for the sake of improving page rankings.
Many webmasters believe that adding more graphics to a web page would make it more attractive. This is a misconception. A web page should be rich with HTML text rather than graphics. This makes the site more relevant as Search Engines can easily scan text.
Search engines often look for variants of words from a stem and this is referred to as stemming. Thus ‘play’ can also lead to a search for ‘plays’ or ‘playing’ or ‘players’. Similarly singular and plural forms of words and case can lead to different results for some search engines. Some advisers suggest that Capitalization is a better bet in choosing keywords. However, the wiser counsel is that these variants do not make that great a difference and one should prefer lowercase. Most searches are made in lowercase. Moreover, many search engines are not case-sensitive.
