 |
| how long does a cookie last for? |
how long does a cookie last for?
If you follow the steps mentioned above to see what cookies have been set on your browser, you’ll notice that there are a lot of different expiry periods for cookies. Cookies are not just used for affiliate marketing. They are also used to store information so that a web site “remembers” who you are next time you visit it. The domain owner gets to determine for how long a cookie should last. This is called the cookie period.
When it comes to affiliate marketing, it is up to the merchant to decide what the cookie period should be. The affiliate is only awarded commission should the desired action take place within the cookie period. Some merchants make the cookie last for the session only (i.e. if the user only purchases the following day, no commission is rewarded), whereas the standard cookie period for affiliate marketing is 30 to 60 days.
Some merchants offer 999 day cookies, or even lifetime cookies.
If you follow the steps mentioned above to see what cookies have been set on your browser, you’ll notice that there are a lot of different expiry periods for cookies. Cookies are not just used for affiliate marketing. They are also used to store information so that a web site “remembers” who you are next time you visit it. The domain owner gets to determine for how long a cookie should last. This is called the cookie period.
When it comes to affiliate marketing, it is up to the merchant to decide what the cookie period should be. The affiliate is only awarded commission should the desired action take place within the cookie period. Some merchants make the cookie last for the session only (i.e. if the user only purchases the following day, no commission is rewarded), whereas the standard cookie period for affiliate marketing is 30 to 60 days.
Some merchants offer 999 day cookies, or even lifetime cookies.
There are merchants who offer what is called an affiliate lock-in. Here, the first affiliate to refer the customer earns commission on the lifetime of the customer: every purchase that the customer makes will earn the affiliate commission.
Affiliates tend to prefer a longer cookie period: it increases the likelihood of being awarded commission.
