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| Multiple referrals, one sale – who gets the bounty? |
Multiple referrals, one sale – who gets the bounty?
With so many affiliates, it is not uncommon for a potential customer to visit a merchant’s web site through the links of many different affiliates before finally making a purchase.
Who do you think should receive the commission?
For example: A user sees a banner on a web site that he visits promoting a weekend in Paris, booked with Eurostar. The user clicks on that banner and checks out the deals on the Eurostar web site. A cookie is set, as the first web site is an affiliate of Eurostar.
He doesn’t book right away, but after chatting to his girlfriend, they decide to book the trip. He goes to Google, searches for “Eurostar weekend in Paris”, and clicks on one of the PPC adverts. This has also been placed by an affiliate, but a different one.
This time he books the trip. But, which affiliate should be rewarded the commission? It has become standard practice that the most recent referral is awarded the commission, though there are some merchants who also offer compensation to other affiliates involved in sale process. In the example above, the affiliate who placed the PPC advert would get the commission for this sale.
With so many affiliates, it is not uncommon for a potential customer to visit a merchant’s web site through the links of many different affiliates before finally making a purchase.
Who do you think should receive the commission?
For example: A user sees a banner on a web site that he visits promoting a weekend in Paris, booked with Eurostar. The user clicks on that banner and checks out the deals on the Eurostar web site. A cookie is set, as the first web site is an affiliate of Eurostar.
He doesn’t book right away, but after chatting to his girlfriend, they decide to book the trip. He goes to Google, searches for “Eurostar weekend in Paris”, and clicks on one of the PPC adverts. This has also been placed by an affiliate, but a different one.
This time he books the trip. But, which affiliate should be rewarded the commission? It has become standard practice that the most recent referral is awarded the commission, though there are some merchants who also offer compensation to other affiliates involved in sale process. In the example above, the affiliate who placed the PPC advert would get the commission for this sale.
