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| online press room |
online press room
As the Internet increases the ease of access to information, an essential part of WebPR is ensuring that pertinent information is easy to access. Making sure that journalists, customers and investors are able to find all key company information quickly and easily means that you are able to slip into that conversation that much more easily.
A 2003 Nielsen Norman study found that when a journalist uses a corporate web site to find basic information, they were successful only 73% of the time (Nielsen, 2003).
Journalists often work to tight deadlines, and having the required information on hand could make the difference to whether a company is written about and not. An online press room can ensure a company is able to meet journalists’ needs.
As the Internet increases the ease of access to information, an essential part of WebPR is ensuring that pertinent information is easy to access. Making sure that journalists, customers and investors are able to find all key company information quickly and easily means that you are able to slip into that conversation that much more easily.
A 2003 Nielsen Norman study found that when a journalist uses a corporate web site to find basic information, they were successful only 73% of the time (Nielsen, 2003).
Journalists often work to tight deadlines, and having the required information on hand could make the difference to whether a company is written about and not. An online press room can ensure a company is able to meet journalists’ needs.
