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| social networking as a tool for marketers |
social networking as a tool for marketers
Social networks, free for their members, tend to rely on advertising for their revenue.
Because of demographic information collected by the social networks, advertisers are able to target their adverts to a particular audience.
Social networks, free for their members, tend to rely on advertising for their revenue.
Because of demographic information collected by the social networks, advertisers are able to target their adverts to a particular audience.
Applications are another way to market products. Creating a useful application that is relevant to a product, can expose a whole new audience to a company’s offering, as well as allowing a company to collect detailed information on their users. However, although Facebook applications were the big marketing story of 2007, there are few success stories to emerge from the buzz. It’s very much a developing market.
Profiles are not limited to people. Bands, for example, have found immense success with creating MySpace profiles for their band and using the profile as a means of connecting with their current and potential fan base.
On Facebook, Facebook Pages “provide a customized presence on Facebook for your band, brand, small business, and more.” Quirk eMarketing has a page at www.facebook.com/pages/Quirk-eMarketing/6639858751.
Marketers can also use social networks to identify how users are perceiving or interacting with their brand, and open up new avenues of communication with them.
For example, if you are marketing a bar, look to see how many people are using a social network to organise events at your bar. Find a way of rewarding those who are bringing you extra customers.
Social networks are also an avenue for members to voice frustrations and annoyances, and these should be closely watched by marketers to gauge sentiment.
Profiles are not limited to people. Bands, for example, have found immense success with creating MySpace profiles for their band and using the profile as a means of connecting with their current and potential fan base.
On Facebook, Facebook Pages “provide a customized presence on Facebook for your band, brand, small business, and more.” Quirk eMarketing has a page at www.facebook.com/pages/Quirk-eMarketing/6639858751.
Marketers can also use social networks to identify how users are perceiving or interacting with their brand, and open up new avenues of communication with them.
For example, if you are marketing a bar, look to see how many people are using a social network to organise events at your bar. Find a way of rewarding those who are bringing you extra customers.
Social networks are also an avenue for members to voice frustrations and annoyances, and these should be closely watched by marketers to gauge sentiment.
