 |
| Social Media |
bookmarking and aggregating as marketing tools
Seeing how users categorise your content will give you an idea of how your web site and company are perceived by your audience. It might be remarkably different to what you think they see you as. Look at what other web sites are tagged similarly. You might find new competitors, and possibly new ideas.
You can also use these services to share what other URLs your company finds interesting. This can be a useful resource to add to an online press room, as well as a utility that fanatics of your company would get really excited about.
To create link love and traffic, investigate what sort of content your target audience loves voting for, and get creating that content. A word of warning: never do the content submission and voting yourself. It’s one sure-fire way to incur the wrath of these communities.
Organic growth is the only way to go here. It might take time as you build your reputation and worth amongst the community, but the end result can be very worthwhile.
As a content provider, make sure you have the appropriate chicklets added to your content to make it easier to share.
Seeing how users categorise your content will give you an idea of how your web site and company are perceived by your audience. It might be remarkably different to what you think they see you as. Look at what other web sites are tagged similarly. You might find new competitors, and possibly new ideas.
You can also use these services to share what other URLs your company finds interesting. This can be a useful resource to add to an online press room, as well as a utility that fanatics of your company would get really excited about.
To create link love and traffic, investigate what sort of content your target audience loves voting for, and get creating that content. A word of warning: never do the content submission and voting yourself. It’s one sure-fire way to incur the wrath of these communities.
Organic growth is the only way to go here. It might take time as you build your reputation and worth amongst the community, but the end result can be very worthwhile.
As a content provider, make sure you have the appropriate chicklets added to your content to make it easier to share.
