Showing posts with label PPC Advertising. Show all posts

the long tail

the long tail the long tail Google has estimated that 50% of searches are unique. This means that the sum of searches which are unique i...

which platform should I choose? which platform should I choose? There is some theory that different platforms are better for different i...

budgets budgets As well as deciding on your CPC bids for your keywords, you are able to determine the budgets for your campaign. You can...

conversion rates and click-through rates conversion rates and click-through rates Studies repeatedly show that those adverts nearer the t...

bidding and ranking bidding and ranking Advertisers need to determine the maximum they are willing to pay for a click on their advert, a...

languages and locations languages and locations You are able to target your campaigns, so you know that the traffic you are getting is re...

keywords and match types keywords and match types We’ll take a look at keyword selection when we go through the process of setting up a ...

what makes up a PPC advert? what makes up a PPC advert? Text PPC adverts follow the same basic structure: Heading Two lines of advert ...

what makes up a PPC advert? search and content networks Advertisers can choose to have their adverts displayed on the search network onl...

keywords and match types keywords and match types We’ll take a look at keyword selection when we go through the process of setting up a ...

PPC advertising how it works PPC advertising how it works Each of the three major search engines (Google, Yahoo!, MSN) has its own PPC ad...

PPC Advertising History PPC Advertising History You have learned that search engines display results to search queries based on...

PPC Advertising Key Terms And Concepts AdCenter MSN’s PPC advertising system. AdWords Google’s PPC advertising system. Click-throug...

PPC Advertising What’s inside: An introduction, the key terms and concepts that you will need, a history of paid search. Looking at how it w...

SEO Plan