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| Search Engine Optimisation SEO |
Search Engine Optimisation SEO
key terms and concepts
Alt Text This refers to the “alt” attribute for the image HTML tag. It is used in HTML to attribute a text field to an image on a web page, normally with a descriptive function, telling a user what an image is about and displaying the text in instance where the image is unable to load.
Anchor Text The visible, clickable text in a link.
Backlink All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Domain Name The name of a web site that distinguishes it from other systems on the World Wide Web.
Heading Tags Heading tags (H1, H2, H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the importance, so H1 tags are viewed by the spiders as being more important that the H3 tags. Using target key phrases in your H tags is essential for effective SEO.
Home Page The first page of any web site. The home page gives users a glimpse into what your site is about – very much like the index in a book, or a magazine.
HTML The abbreviation for HyperText Markup Language, read by web browsers. Certain HTML tags are used to structure the information and features within a web page.
Hyperlink A link in a document (electronic) that allows you, once you click on it, to follow the link to the relevant web page.
IP Address The Internet Protocol (IP) address is a exclusive number, which is used to represent every single computer in a network.
Keyword Frequency The number of times a keyword or key phrase appears on a web site.
Keyword Phrase Two or more words that are combined to form a search query - often referred to as keywords. It is usually better to optimise for a phrase rather than a single word.
Keyword Rankings This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first 3 pages, start worrying.
Landing Page The page a user reaches when clicking on a paid or organic search engine listing. The pages that have the most success are those that match up as closely as possible with the user’s search query.
Link A link is a URL imbedded on a web page. If you click on the link you will be taken to that page.
Link Bait A technique for providing content that attracts links from other web pages.
Localisation The practice of creating a local version of a website, for a different country/language.
Meta Tags Meta tags are there to tell the spiders exactly what the web pages are about. It’s important that your Meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles, descriptions and keywords.
Personalised Search Personalisation means that search results are personalised to, or vary, according to what search engines think a user is actually interested in.
Referrer When a user clicks on a link from one site to another, the site the user left is the referrer.
Most browsers log the referrer’s URL in referrer strings. This information is vital to determining which queries are being used to find specific sites.
Robot.txt A file written and stored in the root directory of a web site that restricts the search engine spiders from indexing certain pages of the web site.
Alt Text This refers to the “alt” attribute for the image HTML tag. It is used in HTML to attribute a text field to an image on a web page, normally with a descriptive function, telling a user what an image is about and displaying the text in instance where the image is unable to load.
Anchor Text The visible, clickable text in a link.
Backlink All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Domain Name The name of a web site that distinguishes it from other systems on the World Wide Web.
Heading Tags Heading tags (H1, H2, H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the importance, so H1 tags are viewed by the spiders as being more important that the H3 tags. Using target key phrases in your H tags is essential for effective SEO.
Home Page The first page of any web site. The home page gives users a glimpse into what your site is about – very much like the index in a book, or a magazine.
HTML The abbreviation for HyperText Markup Language, read by web browsers. Certain HTML tags are used to structure the information and features within a web page.
Hyperlink A link in a document (electronic) that allows you, once you click on it, to follow the link to the relevant web page.
IP Address The Internet Protocol (IP) address is a exclusive number, which is used to represent every single computer in a network.
Keyword Frequency The number of times a keyword or key phrase appears on a web site.
Keyword Phrase Two or more words that are combined to form a search query - often referred to as keywords. It is usually better to optimise for a phrase rather than a single word.
Keyword Rankings This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first 3 pages, start worrying.
Landing Page The page a user reaches when clicking on a paid or organic search engine listing. The pages that have the most success are those that match up as closely as possible with the user’s search query.
Link A link is a URL imbedded on a web page. If you click on the link you will be taken to that page.
Link Bait A technique for providing content that attracts links from other web pages.
Localisation The practice of creating a local version of a website, for a different country/language.
Meta Tags Meta tags are there to tell the spiders exactly what the web pages are about. It’s important that your Meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles, descriptions and keywords.
Personalised Search Personalisation means that search results are personalised to, or vary, according to what search engines think a user is actually interested in.
Referrer When a user clicks on a link from one site to another, the site the user left is the referrer.
Most browsers log the referrer’s URL in referrer strings. This information is vital to determining which queries are being used to find specific sites.
Robot.txt A file written and stored in the root directory of a web site that restricts the search engine spiders from indexing certain pages of the web site.
