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| Make your content easy to share |
3. Make your content easy to share
The easier a message is to pass on, the more likely it will be passed on. Emails should include “forward to a friend” links, and a “send to a friend” link can be added easily to any web page.
Viral marketers can make use of existing social media, both as an environment in which to host your message, and a means to share your message. Using a popular video hosting site, such as YouTube, for a viral video makes it easy for users to embed the video onto their own sites, for example.
For best response, personalise emails automated by the sharing process (with subject lines like: “Your friend Mark Hunter thought you’d find this amusing”). And for best SEO practice, tell users how to link to your content.
The easier a message is to pass on, the more likely it will be passed on. Emails should include “forward to a friend” links, and a “send to a friend” link can be added easily to any web page.
Viral marketers can make use of existing social media, both as an environment in which to host your message, and a means to share your message. Using a popular video hosting site, such as YouTube, for a viral video makes it easy for users to embed the video onto their own sites, for example.
For best response, personalise emails automated by the sharing process (with subject lines like: “Your friend Mark Hunter thought you’d find this amusing”). And for best SEO practice, tell users how to link to your content.
