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| Plan a message or content that users want to share |
2. Plan a message or content that users want to share
On the Internet, there is a lot going on. For a campaign to be worthy of sending on, it has to stand out from the clutter. You need to be original.
Make something scarce
Make something free and abundant
Be very funny
Be very interesting
Be very informative
Be very educational
Be very unusual
Be a little cryptic
Be the best
Create something users want to copy
Present the tools for a mashup
Burger King created the web site Subservient Chicken (www.subservientchicken.com), where anyone could tell a man dressed up in a chicken suit what to do. It is very funny, and quite bizarre. It got a lot of traffic. Hotmail made their email service available to anyone. Gmail, when launching, made it invite only, and ensured that the invites were scarce. People talked about both services a lot.
viral marketing › how it works › preparing to go viral
Using controversial or enticing names for viral content makes it more likely that your audience will want to investigate further. For videos, thumbnails are exceptionally important in enticing visitors to hit the play button.
On the Internet, there is a lot going on. For a campaign to be worthy of sending on, it has to stand out from the clutter. You need to be original.
Make something scarce
Make something free and abundant
Be very funny
Be very interesting
Be very informative
Be very educational
Be very unusual
Be a little cryptic
Be the best
Create something users want to copy
Present the tools for a mashup
Burger King created the web site Subservient Chicken (www.subservientchicken.com), where anyone could tell a man dressed up in a chicken suit what to do. It is very funny, and quite bizarre. It got a lot of traffic. Hotmail made their email service available to anyone. Gmail, when launching, made it invite only, and ensured that the invites were scarce. People talked about both services a lot.
viral marketing › how it works › preparing to go viral
Using controversial or enticing names for viral content makes it more likely that your audience will want to investigate further. For videos, thumbnails are exceptionally important in enticing visitors to hit the play button.
