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| search engine friendly web site structure |
search engine friendly web site structure
Search engines encounter two kinds of obstacles:
Technical challenges that prevent the search engine spider from accessing content
A competitive marketing environment where everyone wants to rank highly To ensure that search engines can access your content, you must remove technical barriers. Those who wish to achieve the best results must follow best web dev practices.
These best practices are outlined in the chapter on web development and design.
Rand Fishkin of SEOmoz.org says: “The key to ensuring that a site’s contents are fully crawlable is to provide direct, HTML links to to each page you want the search engine spiders to index. Remember that if a page cannot be accessed from the home page (where most spiders are likely to start their crawl) it is likely that it will not be indexed by the search engines.”
The chapter on web development and design delves more deeply into building a search engine friendly web site.
Search engines encounter two kinds of obstacles:
Technical challenges that prevent the search engine spider from accessing content
A competitive marketing environment where everyone wants to rank highly To ensure that search engines can access your content, you must remove technical barriers. Those who wish to achieve the best results must follow best web dev practices.
These best practices are outlined in the chapter on web development and design.
Rand Fishkin of SEOmoz.org says: “The key to ensuring that a site’s contents are fully crawlable is to provide direct, HTML links to to each page you want the search engine spiders to index. Remember that if a page cannot be accessed from the home page (where most spiders are likely to start their crawl) it is likely that it will not be indexed by the search engines.”
The chapter on web development and design delves more deeply into building a search engine friendly web site.
