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| keywords – making sense of it all |
keywords – making sense of it all
Keywords, or key phrases, are what a user enters into a search engine query to find web sites. Both SEO and PPC advertising involve selecting the keywords that are relevant to a company’s web site and are used by potential customers. SEO aims to have a web site rank in the natural results for its target keywords. In PPC advertising, the advertiser bids on desired keywords to achieve rankings in the paid results.
The following two chapters deal with the two arms of search engine marketing: search engine optimisation and pay per click advertising.
Keywords, or key phrases, are what a user enters into a search engine query to find web sites. Both SEO and PPC advertising involve selecting the keywords that are relevant to a company’s web site and are used by potential customers. SEO aims to have a web site rank in the natural results for its target keywords. In PPC advertising, the advertiser bids on desired keywords to achieve rankings in the paid results.
The following two chapters deal with the two arms of search engine marketing: search engine optimisation and pay per click advertising.
