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| search engine marketing |
search engine marketing
Search engine marketing (SEM) has two arms: search engine optimisation (SEO) and pay per click (PPC) advertising. These correspond to the two types of search results.
SEO aims at improving a web site’s ranking in the natural search results. PPC advertising involves bidding for placement in the paid search results section of the SERP.
Both SEO and PPC advertising are based around the same fundamental concept:
keywords.
Search engine marketing (SEM) has two arms: search engine optimisation (SEO) and pay per click (PPC) advertising. These correspond to the two types of search results.
SEO aims at improving a web site’s ranking in the natural search results. PPC advertising involves bidding for placement in the paid search results section of the SERP.
Both SEO and PPC advertising are based around the same fundamental concept:
keywords.
