The Biggest Bang For Your Buck
Search Engines provide you an effective vehicle for promotion of your website. There are no doubt other channels available. ‘Directories’ is often included in the generic term ‘search engines’ although they are distinct in their characteristics and function.
Advertisements through banner displays at popular and often visited sites and “portals”, reciprocal links, affiliate links and programs that direct visitors from one site to a targeted site (with a payment associated with such arrangements) and publicity through other media are other well known avenues of promotion. Mass email campaigns, publishing and distributing internet newsletters, ‘permission marketing’ using list servers and internet based marketing promotions including coupons and sweepstakes are other forms of online advertising.
The key determinant is what value the initiative offers you in return for the investment. Metrics are somewhat more difficult to establish for search engine optimization compared to other direct forms of advertisement. Some suggested measures for determining ROI are discussed in a later section.
Search Engines provide you an effective vehicle for promotion of your website. There are no doubt other channels available. ‘Directories’ is often included in the generic term ‘search engines’ although they are distinct in their characteristics and function.
Advertisements through banner displays at popular and often visited sites and “portals”, reciprocal links, affiliate links and programs that direct visitors from one site to a targeted site (with a payment associated with such arrangements) and publicity through other media are other well known avenues of promotion. Mass email campaigns, publishing and distributing internet newsletters, ‘permission marketing’ using list servers and internet based marketing promotions including coupons and sweepstakes are other forms of online advertising.
The key determinant is what value the initiative offers you in return for the investment. Metrics are somewhat more difficult to establish for search engine optimization compared to other direct forms of advertisement. Some suggested measures for determining ROI are discussed in a later section.
