Meta Tags

Meta Tags
The Meta tags ‘Description’ and ‘Keywords’ have a vital role as they are indexed in a specific way. Some of the top search engines do not index the keywords that they consider spam. They will also not index certain ‘stop words’ (commonly used words such as ‘a’ or ‘the’ or ‘of’) so as to save space or speed up the process. Images are obviously not indexed, but image descriptions or Alt text or “text within comments” is included in the index by some search engines.
The search engine software or program is the final part. When a person requests a search on a keyword or phrase, the search engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first.
The algorithm-based processes used to determine ranking of results are discussed in greater detail later.
These directories compile listings of websites into specific industry and subject categories and they usually carry a short description about the website. Inclusion in directories is a human task and requires submission to the directory producers. Visitors and researchers over the net quite often use these directories to locate relevant sites and information sources. Thus directories assist in structured search.
Another important reason is that crawler engines quite often find websites to crawl through their listing and links in directories. Yahoo and The Open Directory are amongst the largest and most well known directories. Lycos is an example of a site that pioneered the search engine but shifted to the Directory model depending on AlltheWeb.com for its listings.
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