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| Online reputation management |
How It Works :
Online reputation management uses the tools of the Internet to monitor and analyse a brand’s reputation and to engage in conversation so as to influence its reputation.
On the Web, reputation matters. Many communities have their own reputation management for members, such as eBay, Digg and Reddit. This is based on the feedback given by other community members, and affects the success of that member’s ability to transact within the community. Generally, participation, engagement and response are all used to rate a member’s reputation.
Web sites which place an emphasis on the reviews of the community, such as IMDB.com for movies or Amazon.com for books, have algorithms which determine their most trusted reviewers, and they base some of their rankings on the opinions of that part of their community.
On the Web, reputation matters. Many communities have their own reputation management for members, such as eBay, Digg and Reddit. This is based on the feedback given by other community members, and affects the success of that member’s ability to transact within the community. Generally, participation, engagement and response are all used to rate a member’s reputation.
Web sites which place an emphasis on the reviews of the community, such as IMDB.com for movies or Amazon.com for books, have algorithms which determine their most trusted reviewers, and they base some of their rankings on the opinions of that part of their community.
When shifting to the greater community of the Internet, participation, engagement and response remain key factors in determining a company’s reputation.
