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| email marketing |
What’s inside: An introduction to email marketing, and a brief history of email, which predates the World Wide Web. Get started with key terms and concepts and then learn how it works with the difference between promotions and newsletters. Learn the 9 steps to executing an email campaign, as well as the parts of an email. Get started with some basic tools of the trade, the pros and cons of email marketing, and a chapter summary and a look at how it all
fits together.
Introduction
At its core, email marketing is a tool for customer relationship management (CRM).
Used effectively, this extension of permission based marketing can deliver one of the
highest returns on investment (ROI) of any eMarketing activity.
Simply put, email marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. It is one of the oldest and yet still one of the most powerful of all eMarketing tactics. The power comes from the fact that it is:
Extremely cost effective due to a low cost per contact
Highly targeted
Customisable on a mass scale
Completely measurable
Furthermore, email marketing’s main strength is that it takes advantage of a customer’s most prolific touch point with the Internet… their inbox.
Used effectively, this extension of permission based marketing can deliver one of the
highest returns on investment (ROI) of any eMarketing activity.
Simply put, email marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. It is one of the oldest and yet still one of the most powerful of all eMarketing tactics. The power comes from the fact that it is:
Extremely cost effective due to a low cost per contact
Highly targeted
Customisable on a mass scale
Completely measurable
Furthermore, email marketing’s main strength is that it takes advantage of a customer’s most prolific touch point with the Internet… their inbox.
Email marketing is a tool for building relationships with both existing and potential customers. It should maximise the retention and value of these customers, which should ultimately lead to greater profitability.
