Online Advertising History
Online advertising rapidly followed the developing Internet. And, as consumers are increasingly spending more time online, and hours spent on the Internet start to eclipse hours spent watching TV, the medium becomes increasingly important to any advertiser.
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| Online Advertising History |
According to Wikipedia, the first clickable banner advert was sold to a law firm in 1993 by Global Network Navigator. HotWired, an early web magazine, was the first to sell advertising space in large quantities to a number of advertisers. One of the very first advertisers was AT&T (a US telecoms company), which went online in October 1994. This was part of a campaign that AT&T was running to promote the Internet to consumers, and included television and outdoor advertising. Believe it or not, but this was cutting edge back in ’94! As web technology has developed, so has the technology that is used to create and serve advertising online.
