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| Online Reputation Management |
Online Reputation Management key terms and concepts :
“Dell Hell” was a term coined by influential blogger Jeff Jarvis as he recounted the failure of his Dell computer and the failure of Dell customer service. His blog posts resonated with many readers who added their own comments of misery at the hands of Dell customer service. These posts caused the first popular study of the influence of blogs on brands, and have come to be definitive of the effects of a brand not listening.
The archives of all posts on Jeff Jarvis’ blog related to this can be found by going to http://www.buzzmachine.com/archives/cat_dell.html.
Alexa rank A number indicating how popular a web site is compared to other sites, based on information returned by the Alexa Toolbar and SearchStatus. The number is the index of a given site in long ordered list of popularity, the most popular site at index 1, the second most at index 2 and so on.
BrandsEye BrandsEye is Online Reputation Management (ORM) software, developed by Quirk eMarketing, which allows for real-time monitoring of a brand on the Web. BrandsEye combines human subjectivity with sophisticated technology, allowing the quantifying and benchmarking of online reputation.
Consumer generated media Information that is published online by individuals. This refers to videos, photos, blogs, audio and more. It is also referred to as social media.
Dell Hell The term used by Jeff Jarvis when his Dell computer malfunctioned, and he had a hard time getting appropriate customer service.
Feed reader An RSS aggregator that lets you view all your RSS feeds in one place.
Flog A fake blog.
Keyword In online reputation management, a keyword is a term that is used when searching the Internet for mentions.
Mentions In online reputation management, mentions refer to the instances when a selected brand, company or staff members are talked about online, usually by clients or consumers.
Online reputation The aggregation of sentiment from mentions of an entity online will give its online reputation.
ORM Online reputation management - understanding and influencing the perception of an entity online.
RSS Really Simple Syndication abbreviates all the content most web sites on the World Wide Web contain in order to provide you with specific content you want. RSS allows you to receive / syndicate this information without requiring you to constantly open new pages in your browser. Also see RSS Reader.
SERP The search engine results page - what is seen on a search engine when a search is performed.
The archives of all posts on Jeff Jarvis’ blog related to this can be found by going to http://www.buzzmachine.com/archives/cat_dell.html.
Alexa rank A number indicating how popular a web site is compared to other sites, based on information returned by the Alexa Toolbar and SearchStatus. The number is the index of a given site in long ordered list of popularity, the most popular site at index 1, the second most at index 2 and so on.
BrandsEye BrandsEye is Online Reputation Management (ORM) software, developed by Quirk eMarketing, which allows for real-time monitoring of a brand on the Web. BrandsEye combines human subjectivity with sophisticated technology, allowing the quantifying and benchmarking of online reputation.
Consumer generated media Information that is published online by individuals. This refers to videos, photos, blogs, audio and more. It is also referred to as social media.
Dell Hell The term used by Jeff Jarvis when his Dell computer malfunctioned, and he had a hard time getting appropriate customer service.
Feed reader An RSS aggregator that lets you view all your RSS feeds in one place.
Flog A fake blog.
Keyword In online reputation management, a keyword is a term that is used when searching the Internet for mentions.
Mentions In online reputation management, mentions refer to the instances when a selected brand, company or staff members are talked about online, usually by clients or consumers.
Online reputation The aggregation of sentiment from mentions of an entity online will give its online reputation.
ORM Online reputation management - understanding and influencing the perception of an entity online.
RSS Really Simple Syndication abbreviates all the content most web sites on the World Wide Web contain in order to provide you with specific content you want. RSS allows you to receive / syndicate this information without requiring you to constantly open new pages in your browser. Also see RSS Reader.
SERP The search engine results page - what is seen on a search engine when a search is performed.
