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| Paid search results |
Paid search results
Paid search, also known as Pay Per Click (PPC) advertising, involves the displaying of sponsored results alongside the organic results. Advertisers bid for placement, and pay the search engine when their advert is clicked on. Paid search results must be distinguished from organic results since paid placement introduces bias. PPC adverts are usually displayed at the top and on the right side of the SERPs. Search engines attract and keep users through organic search, but they make most of their money from paid search.
Paid search, also known as Pay Per Click (PPC) advertising, involves the displaying of sponsored results alongside the organic results. Advertisers bid for placement, and pay the search engine when their advert is clicked on. Paid search results must be distinguished from organic results since paid placement introduces bias. PPC adverts are usually displayed at the top and on the right side of the SERPs. Search engines attract and keep users through organic search, but they make most of their money from paid search.
