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| Web Analytics And Conversion Optimisation |
Web Analytics And Conversion Optimisation key terms and concepts
Above the fold All the content that can be seen on a screen without scrolling down.
Accessibility The degree to which a web site is available to users with disabilities or technical limitations.
Alt tag Textual information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Breadcrumb links Links, usually on the top of the page, that indicate where a page is in the hierarchy of the web site.
Client-side Operations that take place before information is sent to the server.
CMS Content Management System - a system that is used for updating content of a web site.
Common page elements Items which appear on every page of a web site.
CSS Cascading Style Sheets - an approach to web design that aims for lightweight code and standards compliant web sites.
DOM Document Object Model - a web standards approach to representing HTML and XML documents as objects.
Dynamic parameter The elements of a URL that are dynamically generated.
Flash A proprietary technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
HTML HyperText Markup Language - the code that is used to write most web sites.
Information architecture The layout and structure of a web site, which should be according to information hierarchy and categories.
Meta data Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Navigation How a web user moves through a web site, and the elements that assist the user.
Nofollow link Nofollow is an attribute of a hyperlink, indicating to search engines that the link is not endorsed by the web site.
Open source Unlike proprietary software, open source software makes the source code available so that other developers can build applications for the software, or even improve on the software.
Robots Exclusion Protocol A protocol used to indicate to search engine robots which pages should not be indexed.
SERP Search engine results page - what you see when you use a search engine.
Server-side Operations that take place on the server.
Sitemap On a web site, a page that links to every other page in the web site, and displays these links organised according to the information hierarchy.
URL Universal resource locator - the web address is unique to every page on the Internet.
Usability The measure of a web site’s ability to accomplish the goals of the user.
W3C World Wide Web Consortium which oversees the Web Standards project.
XML eXtensible Markup Language - a standard used for creating structured documents.
Above the fold All the content that can be seen on a screen without scrolling down.
Accessibility The degree to which a web site is available to users with disabilities or technical limitations.
Alt tag Textual information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Breadcrumb links Links, usually on the top of the page, that indicate where a page is in the hierarchy of the web site.
Client-side Operations that take place before information is sent to the server.
CMS Content Management System - a system that is used for updating content of a web site.
Common page elements Items which appear on every page of a web site.
CSS Cascading Style Sheets - an approach to web design that aims for lightweight code and standards compliant web sites.
DOM Document Object Model - a web standards approach to representing HTML and XML documents as objects.
Dynamic parameter The elements of a URL that are dynamically generated.
Flash A proprietary technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
HTML HyperText Markup Language - the code that is used to write most web sites.
Information architecture The layout and structure of a web site, which should be according to information hierarchy and categories.
Meta data Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Navigation How a web user moves through a web site, and the elements that assist the user.
Nofollow link Nofollow is an attribute of a hyperlink, indicating to search engines that the link is not endorsed by the web site.
Open source Unlike proprietary software, open source software makes the source code available so that other developers can build applications for the software, or even improve on the software.
Robots Exclusion Protocol A protocol used to indicate to search engine robots which pages should not be indexed.
SERP Search engine results page - what you see when you use a search engine.
Server-side Operations that take place on the server.
Sitemap On a web site, a page that links to every other page in the web site, and displays these links organised according to the information hierarchy.
URL Universal resource locator - the web address is unique to every page on the Internet.
Usability The measure of a web site’s ability to accomplish the goals of the user.
W3C World Wide Web Consortium which oversees the Web Standards project.
XML eXtensible Markup Language - a standard used for creating structured documents.
