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| Web PR how it works |
Web PR how it works
The most important component to successful PR is to listen to your customers. Not only are they telling you what they want, you will also be able to tell how well your messages are being received. In the chapter on online reputation management (ORM), the tools used to listen online were discussed.
If PR is about connecting with your customers, it should also be about responding to them by engaging with them in conversation, in the channels where that conversation is taking place.
Thirdly, WebPR allows you to build your own voice. Though you cannot control the message, you should lead the conversation through transparent communications.
The most important component to successful PR is to listen to your customers. Not only are they telling you what they want, you will also be able to tell how well your messages are being received. In the chapter on online reputation management (ORM), the tools used to listen online were discussed.
If PR is about connecting with your customers, it should also be about responding to them by engaging with them in conversation, in the channels where that conversation is taking place.
Thirdly, WebPR allows you to build your own voice. Though you cannot control the message, you should lead the conversation through transparent communications.
