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| controlled viral marketing |
controlled viral marketing
Amplified or controlled campaigns have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer).
The Hotmail example above is a controlled campaign:
The goal was to grow membership
The emails being sent were automatically passing on the message
A viral campaign can be an important part of an eMarketing strategy. Viral marketing campaigns contribute in a number of ways:
With correct planning, a viral campaign can providing plenty of link love for your SEO strategy. Campaigns should be built with that in mind. While there might be a microsite created for the viral campaign, ensure that it is easy to link to the main web site.
It can be difficult to measure brand awareness, but this is usually the chief aim of any viral campaign. Bear that in mind, and make sure that the campaign is targeting the right demographic, and that branding is clear without detracting from the social nature of a viral campaign.
Amplified or controlled campaigns have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer).
The Hotmail example above is a controlled campaign:
The goal was to grow membership
The emails being sent were automatically passing on the message
A viral campaign can be an important part of an eMarketing strategy. Viral marketing campaigns contribute in a number of ways:
With correct planning, a viral campaign can providing plenty of link love for your SEO strategy. Campaigns should be built with that in mind. While there might be a microsite created for the viral campaign, ensure that it is easy to link to the main web site.
It can be difficult to measure brand awareness, but this is usually the chief aim of any viral campaign. Bear that in mind, and make sure that the campaign is targeting the right demographic, and that branding is clear without detracting from the social nature of a viral campaign.
Viral campaigns can also drive direct response, from newsletter sign-ups, to collaboration on consumer generated media, to purchases that can be directly correlated to the campaign.
