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| ad servers and advertising networks |
ad servers and advertising networks
Ad servers are servers that store advertisements and serve them to web pages. Ad servers can be local, run by a publisher to serve adverts to web sites on the publisher’s domain, or they can be third-party ad servers which serve adverts to web pages on any domain. Ad servers facilitate advert trafficking and provide reports on advert performance.
An advertising network is a group of web sites on which adverts can be purchased through a single sales entity. It could be a collection of sites owned by the same publisher (e.g. AOL, CNN, Sports Illustrated, etc. are all owned by AOL/Time Warner) or it could be an affiliation of sites that share a representative.
The advertising network acts as an intermediary between advertisers and publishers, and provides a technology solution to both. As well as providing a centralised ad server that can serve adverts to a number of web sites, the networks offer tracking and reporting, as well as targeting.
Ad servers are servers that store advertisements and serve them to web pages. Ad servers can be local, run by a publisher to serve adverts to web sites on the publisher’s domain, or they can be third-party ad servers which serve adverts to web pages on any domain. Ad servers facilitate advert trafficking and provide reports on advert performance.
An advertising network is a group of web sites on which adverts can be purchased through a single sales entity. It could be a collection of sites owned by the same publisher (e.g. AOL, CNN, Sports Illustrated, etc. are all owned by AOL/Time Warner) or it could be an affiliation of sites that share a representative.
The advertising network acts as an intermediary between advertisers and publishers, and provides a technology solution to both. As well as providing a centralised ad server that can serve adverts to a number of web sites, the networks offer tracking and reporting, as well as targeting.
