 |
| E Marketing Strategy Key terms and concepts |
B2B Stands for Business to Business. When businesses sell products/services to other businesses and not to consumers.
B2C Stands for Business to Consumers. When businesses sell products/services to consumers.
Brand Distinctive name or trademark that identifies a product or manufacturer.
C2B Stands for Consumer to Business. When consumers sell products/services to businesses.
C2C Stands for Consumer to Consumer. When consumers sell products/services to other consumers.
Clicks and Mortar A business model by which a company integrates online and offline presences.
Cluetrain Manifesto A set of 95 theses organised as a call to action for businesses operating within a newly connected market place.
Competitive To have good enough value to compete against commercial rivals.
Digital Available in electronic form; able to be manipulated and read by a computer.
Marketing plan A written document detailing the actions necessary to achieve marketing objectives.
Profit Money made from a product/service after expenses have been accounted for.
Revenue Yield of income from a particular source.
ROI Short for Return On Investment which is the ratio of cost to profit.
Strategy A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create, distribute, promote and price the product or service.
Tactic Specific details or parts of a strategy that will contribute to accomplishing a goal. Can be a method or an action.
