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| parts of an email header |
parts of an email header
This has the “to”, “from” and “reply to” fields. These are also opportunities to build a relationship through creating a perception of familiarity. In other words, the reader needs to perceive that the newsletter is somewhat unique for them and sent personally by the publisher. Using a personalised company email address (e.g. trevor@companyname.com) for the “reply” field creates familiarity and builds trust with the reader. The “from” address should also include the organisation’s name. A meaningless “from” address which the reader cannot identify only serves to confuse the origin of the newsletter.
This has the “to”, “from” and “reply to” fields. These are also opportunities to build a relationship through creating a perception of familiarity. In other words, the reader needs to perceive that the newsletter is somewhat unique for them and sent personally by the publisher. Using a personalised company email address (e.g. trevor@companyname.com) for the “reply” field creates familiarity and builds trust with the reader. The “from” address should also include the organisation’s name. A meaningless “from” address which the reader cannot identify only serves to confuse the origin of the newsletter.
