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| analysing data |
analysing data
A number is just a number until you can interpret it. Typically, it is not the raw figures that you will be looking at, but what they can tell you about how your users are interacting with your web site.
how and what to test
Avinash Kaushik, author of “Web Analytics: An Hour A Day”, recommends a three prong approach to web analytics:
Analysing behaviour data that infers the intent of a web site’s visitors
Analysing outcomes metrics that shows how many visitors performed the goal actions on a web site
Testing and analysing data that tells us about the user experience
A number is just a number until you can interpret it. Typically, it is not the raw figures that you will be looking at, but what they can tell you about how your users are interacting with your web site.
how and what to test
Avinash Kaushik, author of “Web Analytics: An Hour A Day”, recommends a three prong approach to web analytics:
Analysing behaviour data that infers the intent of a web site’s visitors
Analysing outcomes metrics that shows how many visitors performed the goal actions on a web site
Testing and analysing data that tells us about the user experience
