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| features and benefits |
features and benefits
Writing compelling copy means conveying to readers why they should perform an action. While features may seem all important, you need to communicate the benefits of the features to the user.
Feature: a prominent aspect of a product or service which can provide benefit to users. It describes what the product does.
Benefit: the positive outcome for a user that a feature provides. It can be the emotional component of what the user gets out of the product.
Features and benefits are very different. Features are what are important to the company that provides the product or service. Benefits are what are important to those who decide to use the product or service.
Writing compelling copy means conveying to readers why they should perform an action. While features may seem all important, you need to communicate the benefits of the features to the user.
Feature: a prominent aspect of a product or service which can provide benefit to users. It describes what the product does.
Benefit: the positive outcome for a user that a feature provides. It can be the emotional component of what the user gets out of the product.
Features and benefits are very different. Features are what are important to the company that provides the product or service. Benefits are what are important to those who decide to use the product or service.
For example, consider a home entertainment system. Features could include surround sound and a large flat screen television. The benefit: a cinema quality experience in your own home.
Persuasive writing makes use of features, benefits and active verbs to create appealing messages for your personas:
Enjoy cinema quality movie nights in your own home with a surround sound home entertainment system.
Persuasive writing makes use of features, benefits and active verbs to create appealing messages for your personas:
Enjoy cinema quality movie nights in your own home with a surround sound home entertainment system.
