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| how to track: CGM and search |
how to track: CGM and search
Thankfully, ORM does not entail hourly searches on your favourite search engine to see what is appearing on the SERPs. Although, being aware of your search space is vital as well. There are a number of search engines that allow for narrowing a search to particular media or industries. And RSS means that these results can be updated regularly and kept conveniently in one place.
Monitoring all mentions means that the following need to be tracked:
Blogs
Twitter
News
Forums
Comment boards
Photos
Videos
Job listings
Events
Patents
Web site changes
And many more!
There are a number of different tools that monitor these areas, and supply the results via email alerts or RSS feeds. Below are some free tools that are available.
Google has several bespoke search services, and periodically adds more to the list.
With the services below, an RSS feed is available for the search (Google Alerts sends weekly or daily emails with updates), so that all updates can be available through a feed reader.
Google Alerts: www.google.com/alerts
Google Alerts will send an email when the keyword is used in either a news item or a blog post.
Google News: news.google.com
Google News searches all news items for mentions of a keyword.
Google Blog Search: blogsearch.google.com
Google Blog Search searches all blog posts for mentions of a keyword.
Google Patent Search: www.google.com/patents
Google Patent Search allows you to keep track of all filings related to an industry, and searches can be done to see if there are patent filings which might infringe on other patents.
Google Video Search: video.google.com/videosearch
Video Search relies on the data that has been added to describe a video, and will return results based on keyword matches.
There are several search engines which focus solely on tracking blogs, news and other social media, and can provide trends for searches. As well as providing regular updates of new postings, these search engines can also provide an overview over a certain period of time.
Blogpulse: www.blogpulse.com
Blogpulse tracks conversations and trends and supplies an RSS feed for updates.
Technorati: www.technorati.com
Technorati tracks blogs and tagged social media.
Keeping track of blogposts is one thing, but mentions of a company can also appear in blog comments and on forum postings. The following two services assist in monitoring comments and forums.
Boardtracker: www.boardtracker.com
Boardtracker monitors popular forums and provides alerts via SMS for keywords mentioned in a thread.
Co.mments: co.mments.com
RSS alerts can be created for mentions of a keyword in the comments of blogposts.
Yahoo! has a number of social media companies under its umbrella, and most provide the opportunity to monitor mentions via RSS.
Flickr: www.flickr.com/search
RSS updates for searches on a particular keyword will reveal when a brand name has been used in tagging a photo.
Yahoo! Upcoming: upcoming.yahoo.com
Yahoo!’s Upcoming will alert you via RSS for any upcoming events related to the keyword you have selected.
Del.icio.us: del.icio.us
An RSS feed can be created for URLs tagged with keywords, or for new bookmarking of a URL.
Yahoo! Pipes: pipes.yahoo.com/pipes
Yahoo! Pipes allows anyone to set up a custom buzz monitoring tool with bespoke filters.
There might be web sites that a company would like to monitor for keyword mentions that do not offer RSS feeds. Using a service such as Rollyo (www.rollyo.com) allows the creation of a custom search engine which will search those specific sites only.
Thankfully, ORM does not entail hourly searches on your favourite search engine to see what is appearing on the SERPs. Although, being aware of your search space is vital as well. There are a number of search engines that allow for narrowing a search to particular media or industries. And RSS means that these results can be updated regularly and kept conveniently in one place.
Monitoring all mentions means that the following need to be tracked:
Blogs
News
Forums
Comment boards
Photos
Videos
Job listings
Events
Patents
Web site changes
And many more!
There are a number of different tools that monitor these areas, and supply the results via email alerts or RSS feeds. Below are some free tools that are available.
Google has several bespoke search services, and periodically adds more to the list.
With the services below, an RSS feed is available for the search (Google Alerts sends weekly or daily emails with updates), so that all updates can be available through a feed reader.
Google Alerts: www.google.com/alerts
Google Alerts will send an email when the keyword is used in either a news item or a blog post.
Google News: news.google.com
Google News searches all news items for mentions of a keyword.
Google Blog Search: blogsearch.google.com
Google Blog Search searches all blog posts for mentions of a keyword.
Google Patent Search: www.google.com/patents
Google Patent Search allows you to keep track of all filings related to an industry, and searches can be done to see if there are patent filings which might infringe on other patents.
Google Video Search: video.google.com/videosearch
Video Search relies on the data that has been added to describe a video, and will return results based on keyword matches.
There are several search engines which focus solely on tracking blogs, news and other social media, and can provide trends for searches. As well as providing regular updates of new postings, these search engines can also provide an overview over a certain period of time.
Blogpulse: www.blogpulse.com
Blogpulse tracks conversations and trends and supplies an RSS feed for updates.
Technorati: www.technorati.com
Technorati tracks blogs and tagged social media.
Keeping track of blogposts is one thing, but mentions of a company can also appear in blog comments and on forum postings. The following two services assist in monitoring comments and forums.
Boardtracker: www.boardtracker.com
Boardtracker monitors popular forums and provides alerts via SMS for keywords mentioned in a thread.
Co.mments: co.mments.com
RSS alerts can be created for mentions of a keyword in the comments of blogposts.
Yahoo! has a number of social media companies under its umbrella, and most provide the opportunity to monitor mentions via RSS.
Flickr: www.flickr.com/search
RSS updates for searches on a particular keyword will reveal when a brand name has been used in tagging a photo.
Yahoo! Upcoming: upcoming.yahoo.com
Yahoo!’s Upcoming will alert you via RSS for any upcoming events related to the keyword you have selected.
Del.icio.us: del.icio.us
An RSS feed can be created for URLs tagged with keywords, or for new bookmarking of a URL.
Yahoo! Pipes: pipes.yahoo.com/pipes
Yahoo! Pipes allows anyone to set up a custom buzz monitoring tool with bespoke filters.
There might be web sites that a company would like to monitor for keyword mentions that do not offer RSS feeds. Using a service such as Rollyo (www.rollyo.com) allows the creation of a custom search engine which will search those specific sites only.
