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| social media press release |
social media press release
Blogs and other consumer generated media (CGM) are sometimes referred as citizen journalism. The reach and influence of CGM means that press releases are often finding their way to the inboxes of content creators. While many journalists are becoming disillusioned with the standard press release format, the press release can be seen as over hyped corporate speak by time sensitive and transparency focused bloggers.
Pitching to bloggers can be a sensitive task, and there are some guidelines outlined in this chapter, but PR firms such as Edelman and Shift Communications have created templates for a Social Media Press Release (SMPR), designed to communicate facts more clearly and concisely, and to use the tools provided by social media.
This is the outcome of an evolving conversation between PR companies, journalists and bloggers. It is a work in process, and there is plenty being said both for and against this approach, but it is an elegant example of PR firms listening to the conversation, engaging and responding.
Blogs and other consumer generated media (CGM) are sometimes referred as citizen journalism. The reach and influence of CGM means that press releases are often finding their way to the inboxes of content creators. While many journalists are becoming disillusioned with the standard press release format, the press release can be seen as over hyped corporate speak by time sensitive and transparency focused bloggers.
Pitching to bloggers can be a sensitive task, and there are some guidelines outlined in this chapter, but PR firms such as Edelman and Shift Communications have created templates for a Social Media Press Release (SMPR), designed to communicate facts more clearly and concisely, and to use the tools provided by social media.
This is the outcome of an evolving conversation between PR companies, journalists and bloggers. It is a work in process, and there is plenty being said both for and against this approach, but it is an elegant example of PR firms listening to the conversation, engaging and responding.
