 |
| The mobile phone is always on |
The mobile phone is always on.
In order to fulfil its primary function – as a telephone – the mobile phone is always on.
Messages and services can be sent and acted on at all times of the day.
The implication for marketers: Similar to the previous feature of the phone, the fact that the phone is always on changes the services and messages that can be developed for the phone. It also means that marketers need to be perhaps even more sensitive with their marketing communications. Not many people would appreciate an SMS at 4am informing them of a special offer.
In order to fulfil its primary function – as a telephone – the mobile phone is always on.
Messages and services can be sent and acted on at all times of the day.
The implication for marketers: Similar to the previous feature of the phone, the fact that the phone is always on changes the services and messages that can be developed for the phone. It also means that marketers need to be perhaps even more sensitive with their marketing communications. Not many people would appreciate an SMS at 4am informing them of a special offer.
