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| blogging |
blogging
Writing a blog is one of the best ways for a company to build its own voice in the new world of social media and citizen journalism. Not only do blogs play a role in SEO (with fresh content written with key phrases in mind), they also play a strategically important role in reaching out to customers.
Blogging takes a company right into the heart of the conversation, and demonstrates the company’s comfort with this communication channel. A blog means that there is regular commentary, that is spoken in the voice of the company. Additionally, blogging teaches companies how to engage personally with their customers.
Writing a blog is one of the best ways for a company to build its own voice in the new world of social media and citizen journalism. Not only do blogs play a role in SEO (with fresh content written with key phrases in mind), they also play a strategically important role in reaching out to customers.
Blogging takes a company right into the heart of the conversation, and demonstrates the company’s comfort with this communication channel. A blog means that there is regular commentary, that is spoken in the voice of the company. Additionally, blogging teaches companies how to engage personally with their customers.
