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| Market research |
Market research is the gathering and analysing of data for the purpose of understanding a market and making business decisions. Information can be gathered about customers, competitors and the market.
Research can be conducted based on secondary data, which refers to information or data that is already published or recorded, or based on primary data, which are data gathered specifically for a particular research problem.
Research can also be qualitative or quantitative. The Internet provides the tools for online research communities for gathering qualitative data, while online tools such as surveys and web analytics packages are ideal for gathering quantitative data.
Research can be conducted based on secondary data, which refers to information or data that is already published or recorded, or based on primary data, which are data gathered specifically for a particular research problem.
Research can also be qualitative or quantitative. The Internet provides the tools for online research communities for gathering qualitative data, while online tools such as surveys and web analytics packages are ideal for gathering quantitative data.
