 |
| The mobile phone is available at the point of creative inspiration |
The mobile phone is available at the point of creative inspiration.
As the mobile phone is always carried and always on, it is always available as a creative tool. Phones today feature a number of tools that let users act on creative impulse, from taking photos and videos, to becoming a scribbling pad on which to jot down ideas.
As the mobile phone is always carried and always on, it is always available as a creative tool. Phones today feature a number of tools that let users act on creative impulse, from taking photos and videos, to becoming a scribbling pad on which to jot down ideas.
The implication for marketers: The feature can be used to encourage interactivity with campaigns created for mobile. It presents the mobile as a useful tool in viral campaigns based on consumer generated content.
