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| Phrases that pay |
Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Discovering phrases that pay is all about finding the right keyphrases for your business proposition, then deploying them for best effect in your site and campaign.
G Proposition development is about working out who your customers or audience are; what you can sell or promote to them online; how they will find your site; and what will convince them to do business with you.
G Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide.
G Keyword attractiveness is the second D–A–D step and involves balancing keyword popularity and keyword competitiveness to determine the overall opportunity, or attractiveness, attached to each word or phrase.
G Keyword deployment is the third and final D–A–D step, where you use the principles of prominence, proximity, and density to work out how to chain, split, and splice together keywords into phrases that pay.
G Proposition development is about working out who your customers or audience are; what you can sell or promote to them online; how they will find your site; and what will convince them to do business with you.
G Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide.
G Keyword attractiveness is the second D–A–D step and involves balancing keyword popularity and keyword competitiveness to determine the overall opportunity, or attractiveness, attached to each word or phrase.
G Keyword deployment is the third and final D–A–D step, where you use the principles of prominence, proximity, and density to work out how to chain, split, and splice together keywords into phrases that pay.
