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| The D–A–D analysis tool |
The D–A–D analysis tool
Throughout the steps of the D–A–D model, I will refer to a spreadsheetbased tool that always accompanies my keyword analysis. Create a new spreadsheet or table to record your work, with six columns (from left to right):
A Keywords
B Monthly searches
B Raw competition
D Directly competing
E KEI
F KOI
All will become clear later in this chapter.
In the keyword discovery phase, we are focusing on Column A only and trying to compile as large a list of keywords as possible.
Throughout the steps of the D–A–D model, I will refer to a spreadsheetbased tool that always accompanies my keyword analysis. Create a new spreadsheet or table to record your work, with six columns (from left to right):
A Keywords
B Monthly searches
B Raw competition
D Directly competing
E KEI
F KOI
All will become clear later in this chapter.
In the keyword discovery phase, we are focusing on Column A only and trying to compile as large a list of keywords as possible.
