Online Copywriting :
What’s inside: An introduction to online copywriting reveals that content is king, and gives you the key terms and concepts needed for this chapter. How it works discusses personas and the importance of layout and some HTML basics. Writing online, you will need to look at short copy, which includes the all important call to action, features and benefits, and writing PPC adverts.
Long copy still requires attention to the elements that make sure you are getting read, and we look at the all important SEO copywriting. The Web is full of neologisms and buzz words, but you’ll keep on top of them with our tools of the trade.
Long copy still requires attention to the elements that make sure you are getting read, and we look at the all important SEO copywriting. The Web is full of neologisms and buzz words, but you’ll keep on top of them with our tools of the trade.
introduction
When it comes to the Internet, content is king! The copy on a web page is a hardworking multi-tasker. It needs to provide information to visitors, engage with them and convince them to take a desired action as well as conveying brand ethos. It also needs to provide context and relevance to search engines. And it needs to achieve all this without appearing to be trying too hard.
Whatever your involvement with the Internet and eMarketing, copywriting is fundamental. Whether writing an email to a colleague or PPC adverts for a new product launch, learning how to write effective online copy will make you a better communicator.
Online copywriting involves everything from the copy of a web site, to the content of an email and all things in between. From 800 word WebPR articles to three line PPC adverts, if it’s being read on a screen, it’s online copy.
When it comes to the Internet, content is king! The copy on a web page is a hardworking multi-tasker. It needs to provide information to visitors, engage with them and convince them to take a desired action as well as conveying brand ethos. It also needs to provide context and relevance to search engines. And it needs to achieve all this without appearing to be trying too hard.
Whatever your involvement with the Internet and eMarketing, copywriting is fundamental. Whether writing an email to a colleague or PPC adverts for a new product launch, learning how to write effective online copy will make you a better communicator.
Online copywriting involves everything from the copy of a web site, to the content of an email and all things in between. From 800 word WebPR articles to three line PPC adverts, if it’s being read on a screen, it’s online copy.
