Web Site Development And Design :
What’s inside: The chapter begins with introduction to the concepts of web development and design, going right into how it works, with a break for key terms and concepts. We look at three crucial elements of web sites: usability, search engine visibility, and aesthetic design. Landing pages are touched on, followed by the pros and cons, a summary and the importance of web site development and design in the bigger picture of eMarketing.
introduction
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| Web Site Development And Design |
Web development and design are at the heart of successful eMarketing, yet many marketers do not understand the importance of laying solid foundations here. Like building a house, solid foundations are key to stability, longevity and even scalability.
Developing a web site involves more than choosing colours and header images.
While it is tempting to focus on the design aesthetics of web sites, and eye-catching web sites can be converting web sites, it is important to remember that a web site is a marketing tool which should be increasing revenue for the company. Web sites should be built to serve the needs of the user. A web site is not something that users stare at – navigation usually requires action and interaction from the web visitor. If the user’s needs are served, the web site will be more likely to enable the company to achieve their goals.
While designers tend to talk about vision and can find conventions constraining, users of web sites like conventions. They like web sites that just work, without any thinking on their behalf.
Developing a web site involves more than choosing colours and header images.
While it is tempting to focus on the design aesthetics of web sites, and eye-catching web sites can be converting web sites, it is important to remember that a web site is a marketing tool which should be increasing revenue for the company. Web sites should be built to serve the needs of the user. A web site is not something that users stare at – navigation usually requires action and interaction from the web visitor. If the user’s needs are served, the web site will be more likely to enable the company to achieve their goals.
While designers tend to talk about vision and can find conventions constraining, users of web sites like conventions. They like web sites that just work, without any thinking on their behalf.
