copy that is easy to read
Online copy is judged at first glance by readers not just on its content, but first and foremost on its layout. It needs to appear to be easy to read before a user will choose to read it.
Online copy is judged at first glance by readers not just on its content, but first and foremost on its layout. It needs to appear to be easy to read before a user will choose to read it.
A good online copywriter will also be able to use basic HTML to layout copy, knowing that it is the appearance of the page that will get his words read. It should be easy for users to skip and skim the copy, and it should be easy for them to find the parts that are most relevant to them.
Online copy should be easy to scan. This means making use of:
Online copy should be easy to scan. This means making use of:
Before
Tea has been drunk for thousands of years, and as people are growing more health conscious,
tea sales are increasing. Personal preference plays an important role in making the perfect cup of tea.
However, using fresh water ensures maximum oxygen in the tea, and warming the teapot first is standard practice. Tradition dictates one teabag per person, and one for the pot. Tea is served with milk, lemon, honey or sugar, according to taste.
Tea has been drunk for thousands of years, and as people are growing more health conscious,
tea sales are increasing. Personal preference plays an important role in making the perfect cup of tea.
However, using fresh water ensures maximum oxygen in the tea, and warming the teapot first is standard practice. Tradition dictates one teabag per person, and one for the pot. Tea is served with milk, lemon, honey or sugar, according to taste.
After
Worldwide, tea sales are increasing as people are becoming more health conscious. Here are some tips on making the perfect cup of tea:
use fresh water (for maximum oxygen)
warm the teapot first
use one teabag per person, and one for
the pot The perfect cup of tea is based on personal
preference and taste. Tea can be served with:
milk or lemon
honey or sugar
Bulleted and numbered lists Short paragraphs Clear and concise headings Bold and italics Descriptive links It’s easy to see this in practice.
Because visitors need to decide quickly whether or not to read a page, the most important information needs to be at the top of the page. Start with the summary or conclusion – the main idea of the article.
Because visitors need to decide quickly whether or not to read a page, the most important information needs to be at the top of the page. Start with the summary or conclusion – the main idea of the article.
While clever word play in headings and titles can attract some attention, online these need to be written as descriptively as possible. The copy is multi-tasking: not only is it informing visitors of what to expect, it is also telling search engine spiders what the page is about.
