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| Personas |
Personas are based on the profile of readers of your copy – the visitors to your web site. Creating a profile is all about considering the needs and desires of your web site visitors. For example: how do they make purchase decisions: do they compare lots of service providers before selecting one, do they make lists of questions and call in for assistance with decision making, or do they make purchase decisions spontaneously based on a special offer?
Web site copy can be structured in such a way that it caters for several personas, but you need to spend time understanding their needs before you are able to write copy that addresses these needs.
Understanding the profiles of your readers is an important process, and the best copy usually results from extensive time spent figuring out your audience.
