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| Registering Your Domain Name |
Registering Your Domain Name
Domain name registration is one of the most important things to consider when you are designing a site for high search engine placement. Here are some dos and don’ts of domain name registration.
Dos And Don’ts
Some Webmasters use shared domains or sub-domains available for free from popular Web hosting services, or some kind of free domain name redirect service. This might be cheap, but if you want a good search engine placement, it's not an option.
Free Web Hosts - Some search engines do ban free Web hosts because search engine spammers frequently use them for hosting duplicate sites (mirrors) and doorway pages.
Sharing domains or IP addresses with spammers can get your search engine position penalized or your entire site banned. Note this statement from AltaVista: "You could wind up being penalized or excluded simply because the underlying IP address for that service is the same for all the virtual domains it includes."
Sub-Domains - Most search engines limit the number of submissions or number of listings for each domain. This will make it very hard to get your site indexed. Other sites on the same domain might already take all the available spots.
Shared Domains Spell Trouble - If you do manage to get your site indexed, the search engine will have a hard time finding the “theme” for your site if you are sharing a domain with other sites on many different subjects. Pages are no longer ranked one by one, all content within the domain is considered.
You Must Own Your Domain – Not Your Host - Without your own domain, you will be forced to start working from scratch again if the host goes out of business or if he decides to change your URL. Many Webmasters have lost their search engine positions, link popularity and Web traffic because of this.
Domain name registration is one of the most important things to consider when you are designing a site for high search engine placement. Here are some dos and don’ts of domain name registration.
Dos And Don’ts
Some Webmasters use shared domains or sub-domains available for free from popular Web hosting services, or some kind of free domain name redirect service. This might be cheap, but if you want a good search engine placement, it's not an option.
Free Web Hosts - Some search engines do ban free Web hosts because search engine spammers frequently use them for hosting duplicate sites (mirrors) and doorway pages.
Sharing domains or IP addresses with spammers can get your search engine position penalized or your entire site banned. Note this statement from AltaVista: "You could wind up being penalized or excluded simply because the underlying IP address for that service is the same for all the virtual domains it includes."
Sub-Domains - Most search engines limit the number of submissions or number of listings for each domain. This will make it very hard to get your site indexed. Other sites on the same domain might already take all the available spots.
Shared Domains Spell Trouble - If you do manage to get your site indexed, the search engine will have a hard time finding the “theme” for your site if you are sharing a domain with other sites on many different subjects. Pages are no longer ranked one by one, all content within the domain is considered.
You Must Own Your Domain – Not Your Host - Without your own domain, you will be forced to start working from scratch again if the host goes out of business or if he decides to change your URL. Many Webmasters have lost their search engine positions, link popularity and Web traffic because of this.
