why the mobile
The mobile phone is a sophisticated device. Today’s phones can act as alarm clocks, cameras, video recorders, MP3 players, calendars, notebooks, messaging devices, and they can even make voice calls. However, it is not the aforementioned plethora of features that makes the mobile phone such an attractive device. The following seven features (Ahonen, 2008) are what turn mobile phones into something truly remarkable for marketers:
