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| creative execution |
3. creative execution
Emails can be created and viewed as HTML or as text emails. Bear in mind, though, that sometimes HTML emails are rendered as text emails.
Text emails are the plain ones – text only, as the name suggests. If you have a Windows computer, and you open up notepad and type there, you will be creating a text file. These emails are smaller, and plainer. As these are text only, the copy really counts here.
HTML emails are the emails with all the bells and whistles. These emails can contain images, different fonts and hyperlinks. It’s probably what you’ve had in mind throughout this chapter when we have referred to email marketing.
Emails can be created and viewed as HTML or as text emails. Bear in mind, though, that sometimes HTML emails are rendered as text emails.
Text emails are the plain ones – text only, as the name suggests. If you have a Windows computer, and you open up notepad and type there, you will be creating a text file. These emails are smaller, and plainer. As these are text only, the copy really counts here.
HTML emails are the emails with all the bells and whistles. These emails can contain images, different fonts and hyperlinks. It’s probably what you’ve had in mind throughout this chapter when we have referred to email marketing.
