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| Online Advertising how it works |
Online Advertising how it works
Advertising, whether online or offline, has a number of objectives:
Building brand awareness Creating consumer demand Informing consumers of the advertiser’s ability to satisfy that demand Driving response and sales building brand awareness
Making people aware of a brand or product is an important long-term goal for any marketer. Once customers know about the brand, the marketer has taken the first step towards gaining the customer’s trust and patronage. The better known a brand is the more business they can do. And the ultimate goal is to do more business and sell more of the product.
Online, creative advertising or banner advertising is largely visual, making it an ideal channel for promoting brand collateral.
creating consumer demand
Consumers can’t want what they don’t know about. Advertising needs to convince consumers about what they should want and why they should want it. Modern online advertising provides a great way to communicate the USPs (unique selling points) of a product, thereby helping stimulate demand.
satisfying consumer demand Once the consumer is aware of and desires a product, they need to find out how to satisfy that desire. If brand building has been effective, they will know that a particular brand exists. At this point, it is important for the marketer to show the consumer how their particular brand or product will best meet that need.
driving response and sales
All forms of online marketing need to drive traffic and sales in the long term. However, the immediacy of online advertising also drives traffic and sales in the short and medium terms. Unlike traditional media advertising, online advertising can turn the potential customer into an actual customer right there and then. What’s more, it is possible to measure accurately how effectively the online advertising campaign does this.
the key differentiator
Online advertising is able to drive instant sales and conversions. Unlike offline advertising mediums, the consumer can go from advert to merchant in one easy click. Because of the connected nature of the Internet, online activities are highly trackable and measurable, which makes it possible to target adverts and to accurately track and gauge the effectiveness of the advertising. Each display advert can be tracked for success.
Advertising, whether online or offline, has a number of objectives:
Building brand awareness Creating consumer demand Informing consumers of the advertiser’s ability to satisfy that demand Driving response and sales building brand awareness
Making people aware of a brand or product is an important long-term goal for any marketer. Once customers know about the brand, the marketer has taken the first step towards gaining the customer’s trust and patronage. The better known a brand is the more business they can do. And the ultimate goal is to do more business and sell more of the product.
Online, creative advertising or banner advertising is largely visual, making it an ideal channel for promoting brand collateral.
creating consumer demand
Consumers can’t want what they don’t know about. Advertising needs to convince consumers about what they should want and why they should want it. Modern online advertising provides a great way to communicate the USPs (unique selling points) of a product, thereby helping stimulate demand.
satisfying consumer demand Once the consumer is aware of and desires a product, they need to find out how to satisfy that desire. If brand building has been effective, they will know that a particular brand exists. At this point, it is important for the marketer to show the consumer how their particular brand or product will best meet that need.
driving response and sales
All forms of online marketing need to drive traffic and sales in the long term. However, the immediacy of online advertising also drives traffic and sales in the short and medium terms. Unlike traditional media advertising, online advertising can turn the potential customer into an actual customer right there and then. What’s more, it is possible to measure accurately how effectively the online advertising campaign does this.
the key differentiator
Online advertising is able to drive instant sales and conversions. Unlike offline advertising mediums, the consumer can go from advert to merchant in one easy click. Because of the connected nature of the Internet, online activities are highly trackable and measurable, which makes it possible to target adverts and to accurately track and gauge the effectiveness of the advertising. Each display advert can be tracked for success.
