 |
| listen to your customers |
listen to your customers
ORM will enable a company to listen to what is being said about them online. Particularly important is to regularly monitor all channels that a customer might use to contact or talk about a company. This includes forums and consumer action web sites, as well as keeping track of mentions on personal blogs.
Not only does this allow a trend to emerge of general sentiment related to the company, but it will also highlight issues that need attention.
ORM will enable a company to listen to what is being said about them online. Particularly important is to regularly monitor all channels that a customer might use to contact or talk about a company. This includes forums and consumer action web sites, as well as keeping track of mentions on personal blogs.
Not only does this allow a trend to emerge of general sentiment related to the company, but it will also highlight issues that need attention.
