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| respond to others |
respond to others
ORM described the tools that can be used to find out what is being said about a company online. A key function of WebPR is to respond to those conversations with a consistent voice. Consumer generated media can and must be responded to. Being publicly available, and publicly searchable, means that consumer generated media forms part of the public perception of a company. As discussed in the chapter on ORM, search results often show consumer generated media – messages that a company cannot control.
Blogs and forums are key starting points for responding. Responding in these mediums ensures that company’s response may be viewed along with the original message.
ORM described the tools that can be used to find out what is being said about a company online. A key function of WebPR is to respond to those conversations with a consistent voice. Consumer generated media can and must be responded to. Being publicly available, and publicly searchable, means that consumer generated media forms part of the public perception of a company. As discussed in the chapter on ORM, search results often show consumer generated media – messages that a company cannot control.
Blogs and forums are key starting points for responding. Responding in these mediums ensures that company’s response may be viewed along with the original message.
