PPC advertising how it works
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| PPC advertising how it works |
Each of the three major search engines (Google, Yahoo!, MSN) has its own PPC advertising platform, namely AdWords, Yahoo! Search Marketing and adCenter. While the basic process remains the same for each one, there are some differences.
With PPC advertising, the advertiser:
• Creates the content for an advertisement.
With PPC advertising, the advertiser:
• Creates the content for an advertisement.
Selects the keywords for which that advertisement should appear.
Chooses the maximum amount they are willing to pay for a click on the advert, and this amount can be unique to each keyword they have selected for an advert.
The search engine algorithm:
Checks the advert for compliance to editorial guidelines.
Displays the advert for relevant search queries.
Determines the rank, or position, of the advert based on the advertiser’s maximum bid and the relevance of the advert (which includes factors such as CTR, and ad copy, keyword and landing page relevance to the search).
The search engine algorithm:
Checks the advert for compliance to editorial guidelines.
Displays the advert for relevant search queries.
Determines the rank, or position, of the advert based on the advertiser’s maximum bid and the relevance of the advert (which includes factors such as CTR, and ad copy, keyword and landing page relevance to the search).
